Senior CRM Manager

Responsibilities:
• Own and develop CRM strategy focused on retention, engagement, and LTV growth;
• Launch and optimize multi-channel CRM campaigns (Email, Push, SMS, In-App);
• Build segmentation and personalized communication strategies based on player behavior and lifecycle;
• Develop and optimize customer journeys: onboarding, activation, retention, reactivation, VIP engagement;
• Analyze CRM performance and generate actionable insights to improve key metrics;
• Run A/B tests, validate hypotheses, and scale successful CRM initiatives;
• Collaborate closely with Product, Marketing, Analytics, and other teams;
• Maintain CRM reporting and support data-driven decision-making;
• Participate in improving CRM processes, tools, and campaign automation;

Requirements:
• 3+ years of experience in CRM, retention, or lifecycle marketing, preferably in iGaming or high-volume B2C products;
• Strong understanding of player lifecycle management and CRM mechanics;
• Hands-on experience with bonuses, free spins, cashback, loyalty programs, and promotional campaigns;
• Experience with segmentation, personalization, and automated CRM journeys;
• Strong understanding of CRM metrics: Retention, ARPU, LTV, conversion, and bonus efficiency;
• Experience launching and optimizing CRM campaigns through analytics and A/B testing;
• Hands-on experience with CRM tools/platforms (ESP, CDP, push systems, in-app messaging);
• Strong analytical mindset and ability to work with data;
• Proficiency in Excel / Google Sheets; SQL or BI tools experience is a plus;
• English level — Upper-Intermediate or higher;

Nice to have:
• Experience with multi-brand or multi-GEO CRM strategies;
• Experience in VIP CRM or loyalty programs;
• Understanding of responsible gaming and compliance principles in iGaming;